Yahoo!

Yahoo!

·       INTRODUCTION

Yahoo! is AN yanked net services supplier headquartered in Sunnyvale, California, and in hand by Verizon Media. The first Yahoo! company was supported by Bache principle and David Filo in January 1994 and was incorporated on March 2, 1995. Yahoo was one in all the pioneers of the first net era in the 1990s.

It provides or provided an online portal, program Yahoo! Search, and related services, including Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Finance, Yahoo! Groups, Yahoo! Answers, advertising, on-line mapping, video sharing, fantasy sports, and its social media website. At its height it had been one in all the foremost well-liked sites within the u.  I. In line with third-party net analytics suppliers Alexa and Similar Web, Yahoo! was the foremost wide scan news and media web site – with over seven billion views per month – ranking because the sixth-most-visited web site globally in 2016

Once one of the largest internet companies, Yahoo! slowly declined beginning within the late 2000s, and in 2017 Verizon Communications noninheritable most of Yahoo's net business for $4.48 billion, excluding its stakes in Alibaba cluster and Yahoo! Japan, that were transferred to Yahoo's successor company Altaha. Despite its decline from prominence, Yahoo! domain websites area unit still one in all the foremost common, ranking eighth within the world in line with the Alexa rankings as of January 2019.

• History

Founding

The word "yahoo" is a backronym for "Yet Another Hierarchically Organized Oracle “or "Yet Another Hierarchical Officious Oracle”. The term "hierarchical" described how the Yahoo database was arranged in layers of subcategories. The term "oracle" was intended to mean "source of truth and wisdom", and the term "officious", rather than being related to the word's normal meaning, described the many office workers WHO would use the Yahoo information whereas aquatics from work but, Filo and principle insist they chiefly elect the name as a result of the likable the slang definition of a "yahoo" (used by faculty students in David Filo's native LA within the late Eighties And early Nineteen Nineties to see an unsophisticated, rural Southerner): "rude, unsophisticated, uncouth. This meaning derives from the Yahoo race of fictional beings from Gulliver's Travels.

• Expansion

Yahoo grew rapidly throughout the 1990s. Yahoo went public in April 1996 and its stock value rose by 600 pp. inside 2 years. Like several search engines and net directories, Yahoo else an online portal, putting it in competition with services like Excite, Lycos and America on-line. By 1998, Yahoo was the most popular starting point for web users and the human-edited Yahoo Directory the most popular program, receiving ninety-five million-page views per day that was triple the amount compared to rival Excite. It also made many high-profile acquisitions. Yahoo began providing free e-mail from October 1997 when the acquisition of Rocket Mail, that was then renamed to Yahoo! Mail. In 1998, Yahoo! decided to exchange AltaVista because the crawler-based program underlying the Directory with Intimidator’s 2 biggest acquisitions were created in 1999 - that of GeoCities for $3.6 billion and Broadcast.com for $5.7 billion.

Its stock price skyrocketed during the dot-com bubble, Yahoo stocks closing at an all-time high of $118.75 a share on January 3, 2000. However, when the dot-com bubble burst, it reached a post-bubble low of $8.11 on September 26, 2001.

Data collated by comScore during July 2013 revealed that more people in the U.S. visited Yahoo websites throughout the month than Google; the occasion was the primary time that Yahoo outperformed Google since 2011.The data did not count mobile usage, nor Tumblr.

On December 12, 2014, Yahoo! completed the acquisition of video advertising provider Bright Roll for $583 million.

On Nov twenty one, 2014, it was announced that Yahoo had acquired Cool iris.

·        Products and services

Yahoo operated a portal that gives the most recent news, diversion, and sports data. The portal conjointly gave users access to alternative Yahoo services like Yahoo! Search, Yahoo Mail, Yahoo Maps, Yahoo Finance, Yahoo teams and Yahoo courier.

• Communication

Yahoo provided net communication services like Yahoo courier and Yahoo Mail. As of May 2007, its e-mail service would offer unlimited storage [needs update]

Yahoo provided social networking services and user-generated content, including products such as My Web, Yahoo Personals, Yahoo 360°, Delicious, Flickr, and Yahoo Buzz. Yahoo closed Yahoo Buzz, My loglog, and various alternative product on April twenty one, 2011.

·        Yahoo Meme

Yahoo culture was a beta welfare work, similar to the popular social networking sites Twitter and Haiku.

• Connect

Connect allows people to depart comments in on-line publication boards by victimization their Yahoo ID, rather than having to register with individual publications. The Wall Street Journal rumored that Yahoo plans to mimic this strategy employed by rival Facebook INC. to help drive traffic to its site.

·        Yahoo Accessibility

Yahoo has invested with resources to extend and improve access to the net for the disabled community through the Yahoo Accessibility work.

• Privacy

In Sept 2013, Yahoo's transparency report aforesaid the corporate received twenty-nine thousand requests for data regarding users from governments within the initial six months of 2013. Over twelve thousands of the requests came from the us.

In October 2013, The Washington Post reported that the U.S. National Security Agency intercepted communications between Yahoo's information centers, as part of a program named Muscular.

In late January 2014, Yahoo announced on its company blog that it had detected a "coordinated effort" to hack into possibly millions of Yahoo Mail accounts. The company prompted users to reset their passwords, however failed to elaborate on the scope of the potential breach, citing AN in progress federal investigation.

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